Marriage in India is more of a community based festival than just the start of a journey of two people. Filled with rituals and traditions Indian marriages are a grand sight to witness and an experience of a lifetime.
With technological revolution, the matrimonial landscape has also undergone several stages of transformation. What was previously a parental interference have now become a matter of individual choice.
Here we take a look at five matrimonial sites that have modernised the contemporary marriage scenario in India.
Founded in 1997 by parent company People Interactive, Shaadi.Com is one of the oldest Matchmaking Sites In India .
These were the times when the internet landscape of India was at an inception stage. Apart from Shaadi.com, the company has several digital services like Shaadi Centre, Shaadilive, ShaadiTimes, Fropper.com, Makaan.com and Astrolife.com.
Since its inception in 1996, shaadi.com has emerged as the world's largest matchmaking sites with the sole intention to provide a revolutionizing matchmaking experience to Indians all over the world.
In the last two decades more than 8 crore (80 million) people all over the world have been benefited by services of shaadi by finding their life partners.
Shaadi.com’s efforts are not limited to the internet alone. By setting up more than 250 shaadi centres in India it has emerged as a single umbrella for providing end to end matrimonial service i.e. from matchmaking to wedding planning. A first of its kind business venture to tap the otherwise unstructured $10 billion matrimonial services industry.
Yes indeed! Jeevansathi has become a home name in most Indian households with prospective candidates who are ready for marriage. Founded in 1999 by parent company Info Edge India (ltd) today boasts of a company of more than Rs 100 billion as market capitalization.
Apart from Jeevansathi, other brands like Naukri.Com, 99 acres and Shiksha.com are also some of the leading digital products founded and owned by Info Edge India that has created a stark difference in the lives of the people from every walks of life.
As of 2020, there are more than 7 crore (70 million) profiles who are registered in Jeevansathi based on religion, caste, geography, ethnicity, mother tongue etc.
Jeevansathi has shown a spectacular double digit growth CAGR (Compounded Annual Growth Rate) of profile addition in the last decade. With the launch of Jeevansathi mobile application it has emerged as one of the most innovative platforms for young people to discover and engage with their future life partner.
Apart from the formidable digital presence, Jeevansathi has a prominent offline presence of what they call as match points. There are 14 of them all throughout India. All these factors make Jeevansathi.com one of the Best Matrimony Sites In India .
Undoubtedly, the list of Marriage Sites In India is incomplete without the inclusion of BharatMatrimony that began its journey in 1997. Not very often we come across stories of entrepreneurs who meet their soulmate in the very organization they find.
It was founded in 1997 by Murugavel Janakiraman, who later met his wife through his own matrimony site.
With over 130 offices spread across India, Dubai, Sri Lanka, United States and Malaysia, BharatMatrimony has extended its services of making the right people meet their soulmate beyond India.
Since inception BharatMatrimony has been at the forefront of several innovations related to the entire point of view that the previous generation had towards online matrimonial and relationship that was heavily filled with skepticism.
With features like matchboard, soulmate search, astro match and express interest, BharatMatrimony literally cleared all barriers to make the right people meet.
BharatMatrimony found itself in the Limca Book of Records for facilitating the highest number of marriages by any contemporary digital matchmakers over a period of seven years starting from 1999.
By launching more than 200 community based matrimony sites in india, segregated on the basis of specific language and region, BharatMatrimony virtually defeated all competitions and emerged as the undisputed Best Matrimonial Sites in india .
Breaking all stereotypes and the limitations of the above mentioned big brothers of the Indian matrimonial landscape, Sathimilan has already disrupted the scene.
Founded by a group of tech enthusiasts in 2019, Sathimilan has embedded artificial intelligence in its attempt to emerge as one of the most sought after matrimony sites in india.
“The way human life itself is fast becoming adaptive to digital technologies and the way it has become a part and parcel of general human life, it is only fitting that we make its full utilization in finding that person who has been hiding away from the hustle bustle of relatives and matrimonial sites”, says Maxim Uvarov founder of Sathimilan.
“The very purpose to incorporate Artificial Intelligence based algorithms in Sathimilan is to stay ahead of the curve of the complexities that revolve around a man woman relationship. Most of the time we are not aware of some of our deepest traits and sentiments that are hidden somewhere in our neural senses and try to find our match by ignoring them. Quite surprisingly we have been able to match people who otherwise thought that they are not compatible by all general benchmarks. But that one factor that was highly valued by both brought them together and the rest is history”. Says Ajay Movalia, co-founder of Sathimilan.
In the league of the traditional marriage sites in India LoveVivah has also emerged as one of the leading matchmaking platforms. LoveVivah is committed to provide a 360 degree solution to prospective brides and grooms who are seriously looking for soulmates.
Apart from India, LoveVivah also provides matchmaking services to Indian communities in the USA, Canada, UK, Australia and Singapore.